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8 Reasons You Have To Be On Video & How To Get Started Today

The 30 Day Video Challenge

No Traffic? No Conversions? Here’s the Solution…

Did you know that most visitors stay on your site an average of just 17 seconds?

It’s a shocking statistic and it reveals why your website may not be performing as well as you’d like, making the sales you want or delivering the lifestyle you were promised.

Think about it. If visitors don’t hang around, you lose your chance to build a relationship with them and ultimately sell something.

But I have good news.

It’s actually dead simple to turn a “boring” website around and not only keep people’s attention as long as you wish, but get them to bring their friends too.

The secret is to tap into the awesome power of VIDEO to start showing people the important things instead of getting your message across in text.

Video is your secret weapon that effortlessly keeps their attention for valuable minutes.

When people spend more time with you, they’ll start to get to know you better. And when they start to like and trust you, the sales follow.

And that’s just one of 8 reasons you absolutely have to start making videos if you want to skyrocket your business and build deep, lasting relationships with your tribe…

Reason #2 – Video inspires people to action more than text. Marketing research has shown that video based sales pages can increase sales up to 80%. And when you have video on your home page, you can maximize opt-ins to your newsletter by telling a story that inspires new visitors to opt-in. And we’re going to talk about each of these kinds of videos in just a moment.

Reason #3 – There’s a direct link between content and traffic. The more videos you put out into the world, the more traffic you’ll get. Each piece of content you send into the world is like an emissary for your business, encouraging people to come and check you out. And the great thing about the internet is that once you put it out there, it will be out there forever, showing up in search engines, and bringing traffic to you.

Reason #4 – You make a video once and people can watch it anytime anywhere, as long as they have an internet connection. So video leverages your time and extends your reach. Instead of having the same conversation over and over again with everyone who calls you up, you can put that story into a video on your home page or on your about page and tell everyone in one fell swoop.

Reason #5 – Video enables you to reach thousands or even millions of people without having to gather everyone in a room together and present face-to-face. It’s becoming more and more challenging to fill rooms, so being able to share your story on video is the next best thing to actually presenting live in person.

Reason #6 – In our culture we’re used to associating people on camera as an expert, someone we need to pay attention to. So simply by creating a video, you’re giving yourself a huge amount of credibility. You’re sending that powerful signal to your audience that you know what you’re talking about.

Reason #7 – And, this is critical, video allows your audience to look into your eyes and see into your soul. Video makes you trustworthy and relatable as people get an instantaneous hit of your energy — not just what you’re saying, but how you’re presenting yourself and the energy you’re giving off — and they know really quickly whether you’re someone they can trust, someone they want to follow and listen to. These days we all have really high bull-shit filters and video can do a lot to address the natural skepticism that most people have, especially to someone who’s trying to sell them something.

Reason #8 – In the age of Google, where anyone can look up anything, just giving people information isn’t enough. Information alone can’t lead anyone to true transformation. If you want to deliver true transformation, you have to show it and one of the best and easiest ways to do that is through video. Unfortunately, many people let their fear of the unknown stop them before they’ve even tried, but in this post we’re going to demystify the whole video “thing” and show you that you don’t need expensive equipment, detailed technical know-how or amazing production to make a video. All you need is your story.

If Video Is So Great, Why Aren’t More People Doing It?

The problem is, most people don’t do video because they’re scared. The fear of public speaking actually beats out the fear of death as one of the top human phobias… Seriously. Who isn’t a little camera shy?

I used to be a documentary filmmaker so I know first-hand how much that click of a button can change people – instantly transforming the most accomplished speaker into a tongue-tied teenager.

I believe Jay Leno said it best “I guess we’d rather be in the casket than delivering the eulogy.”

People think they need to be one of those hotshot presenters or they’ll screw it up, turn people off and waste their precious time and money. PLUS they think they need to have technical know-how and professional grade cameras, teleprompters, lights and sound equipment.

This is pure baloney… No matter what you currently think of video right now… Even if you’re convinced you wouldn’t be any good at it. Even if you’re not technical at all. All you really need to get started is a smart phone, iPhone, iPad and, of course, YOU.

We live in an era when messages go viral on YouTube every day. Yes, it’s true many of them are silly things but lots of them are important messages. And the only thing that’s stopping your message from going viral is your ability to package it up and get it in front of the thought leaders in your market.

The Easiest Way to Stop Procrastinating and Get Started with Video Marketing TODAY!

Video is the future of marketing. And we believe you have to be on video if you want to skyrocket your business and build deep lasting relationships with your tribe.

I know that there are tons of excuses not to do video – I don’t know how to start a video blog, I don’t have the time, I don’t have the confidence, I want it to be perfect, yadda yadda yadda.

That’s why I decided to launch a 30 Day Video Challenge starting May 1, 2013.

All you have to do is commit to filming yourself once a day starting May 1st – whether it’s for 30 seconds, 1 minute or 5 minutes. You don’t have to plan what you’re going to say or rehearse. You don’t need a fancy camera – you can simply use your smart phone or iPad. You don’t have to be perfect. And you don’t need to do anything with these videos.

The details really don’t matter. This challenge is simply about getting comfortable on camera and the easiest way to do that is by simply showing up and filming yourself once a day for 30 days.

There’s no opting-in, there’s no paying money, it’s all completely free.

The question is, will you join us?

How to Join the 30 Day Video Challenge

This Challenge is currently over – but there’s still tons you can learn! Check out the video and follow Marisa to find out more. 

Here’s to you learning how to make your own videos!

About Marisa Murgatroyd

Marisa Murgatroyd (@liveyourmessage) shows entrepreneurs how to translate their big message for the world into a leading brand and lucrative web platform that positions them as a leading authority in their field. If you're ready to captivate and convert your audience by the thousands, then register for the Video Superhero Summit to receive 10 days of free training from the top 10 superheroes of video marketing.

47 thoughts on “8 Reasons You Have To Be On Video & How To Get Started Today

  1. Excellent post.

    My primary blog is a video blog — I think after you make the first one, it gets a lot easier.

    I just leave everything setup…so it’s a pretty painless process creating content.

    • Absolutely! If you’re going to be doing videos all the time, it helps to have a dedicated space or camera you can leave set-up so you can remove all that extra work of preparing each time you want to record! Awesome on getting yourself out via blogging…

    • When I make video it use my webcam mostly. It’s nothing fancy, but it gets the job done.

      While I do have access to a SLR camera it takes a lot more work to set that baby up.

      My problem that I have run into is my webcam lets too much light it, so I look like I have a halo if I make a video when it’s sunny out. It’s odd.

      The 30 day challenge seems intriguing. I fear I am a bit late, but I don’t think it’s something worth stopping for. Onward!

  2. I used to be hesitating a lot to make videos. I don’t have the guts to put my face in front of the camera. Then to overcome that excuse, I started creating presentations and only giving my voice in. After the first couple of videos things started to get a lot easier than I thought.

    The face-face comfort without having to go to conferences to meet people really face to face gives videos the edge!

  3. Hi Marisa,

    Great post!

    Psychologically, the best way to overcome a Fear is to get exposed directly to it… If you start exposing yourself to your fear, and consciously feeling and observing very thought and feeling, you will see that in just a few minutes the Anxiety starts to go down, and this is called habituation.
    You know what, I did a video in my blog yesterday, for greeting all people that read my guest post, here at Firepole marketing, and I used two things: my iPad mini, and the app video scribe… And it really is that easy…It is NOT perfect, but it shows great info and that is what counts!

    • That’s exactly it! Plus people respond more to real people. Not polished talking heads. All it takes these days is a cell phone and an internet connection. And the best way to get started is imply to get started. That’s what the 30 Day Video Challenge is all about!

  4. Hello,

    The one reason I am not doing video is I don’t have a professional camera with video and a tripod. I want my videos to be crisp and clear, not grainy. I found a great deal on Craigslist, but the person never got back to me. Maybe I’ll try again, but in a different market. 🙂

    • Hi Amandah – Believe it or not, the cameras on iPhones and iPads are some of the best cameras out there. You can get amazing-quality video using equipment you probably already have. We’ll actually be teaching people how to do that in our upcoming Video Superhero Summit (

      • Hi Marisa,


        My niece has an iPhone, and I wasn’t impressed with the media capability. I also borrowed her MacBook and was disappointed. My sister has an iPad, and I’ll see how that works, but I’ll most likely buy a quality camera that has video capability. I like to travel and it will come in handy for filming and snapping shots of landscapes, cities, etc.

        Thanks for the link to the VideoSuperheroSummit. I’ll check it out.

        • Hi Amandah – By all means, buy a DSLR or other camera if you want top-notch video quality. I just wanted to let you know that a lot of pros have shot some of their most successful videos on the fly with their iPhone. I wouldn’t recommend this approach for sales videos or videos in your main product funnel, but it can definitely work as long as you get your message across.

  5. This is perfect timing! I was just thinking of adding occasional vlogs to my blog to make my message more dynamic. I’ve played with video a few times before, but it’s really the technology, lighting, and editing that throw me off. This will be a great chance for me to practice all that!

    • Absolutely! I know many entrepreneurs who have built 6-7 figure businesses through video blogs. Think Marie Forleo and Jody Jelas. It really will take you to the next level. The technology may take a bit of getting used to at first, but after a few tries, you’ll get the swing of it. Look forward to having you in the Challenge!

  6. I have made a dozen videos and do get a bit tongue tied but try to imagine I am having coffee with a friend, using a conversational tone. My problem is when I want to deliver bullet point information or instruction – I haven’t yet figured out how to deliver the information sequentially or accurately. If I set up a list I cannot look away long enough to read and then deliver it a casual tone. Awkward. Tips?

  7. I have mixed feelings on video. One on hand, I do like to connect with an author or marketer. I find myself remembering their voice and appearance when I think about their post or offer. On the other hand, I read a lot while in public and don’t always want to pull out the headphones to listen to a post. Also video has a tendency to have tech challenges. For example, I couldn’t get the video in this post to work on my smartphone.

    I think it has its place and like the idea of just getting comfortable in front of a camera.

    • Hi Mike – Video is one of many ways to get your message out and market yourself. It’s not a substitute for text, but it definitely converts better and allows your audience to connect with you more deeply.

  8. Great post! I’m going to share this on my blog. I’m addicted to video! We use it to tell stories on our website, for how-to articles and for marketing. I have a production company, too and we create videos for other businesses when they want something more polished than they can create themselves.

    This is a brilliant way for people to become more comfortable on camera. Take a deep breath and dive in and remember – you can always “fix it in post!” (Even YouTube has a free editing platform).

  9. Hi Marisa,

    Such a great post. I do lots of videos & did one challenge in January sharing one productivity tip a day. I didn’t end up doing 30 videos, but I did 22. (life got on the way) I am happy with that, because if I didn’t start I wouldn’t even have that.

    Then I turned them to video blog posts. You can get so much content done this way.
    Honestly talking is faster than writing & that’s another reason I like video.

    I have so much in my pipeline to do currently going through Masterclass with Danny, so I won’t be joining the challenge. But this certainly inspired me to take more action.

    Thanks again or sharing.


    • Hi Damayanthi – I’m so glad you’re up and running with videos already. It really is a great way to get lots of content out there… No worries on not joining the Challenge. It sounds like you’re already doing it!

  10. I’m not afraid of being in front of a camera, but I don’t have a Smart Phone or those others you mentioned. I found a place that makes videos if you have a microphone, but I haven’t tried it out yet. I have in mind what I want on a book trailer. I need to clink on this website and learn more about it. I’m not sure all of my ideas will work out. I have a friend who said she could take my picture. I bought a board to put bullet points on. Since I don’t have the equipment you mentioned, I won’t be enrolling in your class. But you have a great idea and this isn’t the first time I’ve thought about video.

    • Hi Lynn – If your laptop has a webcam — that’s another way to shoot video without a smart phone, iPad or dedicated video camera! By the way, it’s not a class, simply a bunch of people who have decided to take the opportunity to get comfortable on camera and hold each other accountable.

  11. I’m absolutely not confident yet with speaking or video. I write 15x better than I speak.

    But I’ve had a few interview requests based on my writing, and I said yes to all of them because of what you’re saying here. I was pretty lousy and nervous, which is super annoying when you have something important to say, but now that I’ve done it a couple times, it’s not a big deal to say yes to the next one.

    This is a great idea and I might join you, but I’m going to ROME! Great article and great idea, Marisa.

    • Hi Stephen – Video is a great way to practice public speaking or giving interviews. If you get comfortable on camera, you’ll be comfortable anytime and anywhere you need to talk. I definitely encourage you to join us! We have a really active community and a lot of people are starting from Square One.

  12. For anyone who has been blogging for some time, it can be an enjoyable task that conveys information in a semi-anonymous manner. As trend-setters continue to revamp their strategies in order to grab more readers, many have decided to use video blogging as a way to increase their clout and online presence.

    My only problem right now is the equipment. But this certainly inspiring post!

    • Hi Okto! I don’t think the gear has to be a problem. When it comes to video, YouTube has shown time and time again that the most popular videos are simply the videos where someone gets raw and shares something with enthusiasm. Oftentimes, the more polished videos don’t connect.

  13. I so want to do this but I am sick from chemo and have no smart phone, only a camera video reorder. Great, but the sim card clot is broken on my computer and if I put one in it will only land on the motherboard.
    Does anyone know of another way to hook up a digital camera/recorder to upload videos?
    Thanks. This is a real push for me as I’m often just out of it from chemo. I do want to join you though. Any suggestions on the comment/question please reply. Best to you.

  14. It’s so interesting the timing of this. About 2 weeks ago, I started doing one minute daily videos to share with my followers as a test run. I stopped after a week. Not due to being on camera or anything… but because I hated feeling obligated to doing it daily. I did like it though, so I’ve been toying with the idea of doing a video for my posts, instead.

    I think I might join this challenge, if only to get more practice at it.

    I do have one question: When using video, what works best – just video, or video + transcript of the video in typical post form?

  15. For one, the camera experience is really enhanced. One feature called Dual Shot lets you capture photos or videos from both the front and back cameras at the same time through a picture-in-picture function. Cinema Photo allows you to select a subject that stays static, such as your friend in front of Times Square, yet all the cars race by behind them. The Sound & Shot option lets you record up to nine seconds of audio with a photo, such as describing what’s happening in the photo, which you can play years later.

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