Ask the Readers: What’s Wrong with Webinars?

If you’re active online, then dollars to donuts, you’ve attended a webinar of one kind or another. Some of them are sleazy pitches, and some of them are valuable learning opportunities. If you’re running a business online – maybe you’ve run them too – they have a tendency to work really well in terms of getting tons of new subscribers interested in what you’re doing. We believe strongly in the webinar as an engagement, and …

Ask the Readers: Finding Your Niche – Is Tarot + Marketing a Viable Niche?

Note from Danny: This is a different kind of guest post. Fiona emailed me with a question, and I thought it might work really well as a guest post where everybody had a chance to weigh in. So please read through it, and leave a comment, letting Fiona know what you think! 🙂 Let me start by saying this is a different kind of blog post because I am not giving advice but asking for …

How to Grow Your Blog: A Proven Roadmap to 10,000 Readers

How to Grow Your Blog: A Proven Roadmap to 10,000 Readers

Getting traffic to a new blog is hard work. Getting readers to a new blog is even harder. There’s a subtle difference here between “traffic” and “readers.” Getting traffic is easy. A lucky post on Reddit can potentially send you thousands of visitors in the span of a few hours. Or you can spend a few hundred dollars on ads and send hundreds of visitors to your site instantly. But traffic to a blog means …

blog post openings lexi rodrigo

5 Blog Post Openings That Hook Readers (Based on Science)

Next time you want to improve the opening of your blog post, try this: Click and drag your cursor to highlight the first sentences you’ve written—right until the point you actually get into what the post is about. And now hit “delete.” If you’re like most writers, you hem and haw, take a convoluted route, and give all manner of background story before getting to the meat of the post. Now that you’ve gotten rid …

Selling Online Courses: How to Attract Your First—Or Next—5, 50, or 100 Students

Written with inputs from Danny Iny, Mirasee founder and CEO, Lizzie Merritt, Director of Education, Hanna Woodside, coach, and Diane Holmes, Evangelist. You feel lied to, deceived, betrayed. They said it would be easy and fast. But making money from selling online courses has been anything but. Instead, you’re exhausted, discouraged, disillusioned. You’ve poured your heart and soul into creating your course. You’ve done the research and people said they wanted it. But when you …

Online Course Design for the Teacher Who Wants to Make an Impact

This much is clear: when it comes to actual teaching, online courses get a failing grade. For starters, the completion rates are dismal. In MOOCs (Massive Open Online Courses), only 7%-15% of students complete the courses. Is it because they’re free and people take free stuff for granted? But even in paid online courses at the University of Phoenix, the average graduation rate is not much better at 17%. And if students aren’t even consuming …

2018 Marketing Trends

10 Hottest Marketing Trends in 2018 (And What They Mean for Your Business)

“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give me information. Especially since I already had a mini-computer in my pocket—my phone. But here I am talking to a machine… and getting a response back! That’s how quickly our world is changing. Artificial intelligence, voice-based search, augmented reality…. Those …

connect emotionally with your audience

Want Your Audience to Love You Forever (and Open their Wallets)? Connect with them Emotionally

Consider these four stories: A young woman buys the only pair of boots that will go with the new dress she plans on wearing to the club on Friday night. The boots are two sizes too small and painful to wear. But, damn, they look good. An angry man sends a letter bomb to the wrong address. When it’s returned to him, he opens it. In a competitive seller’s market, a married couple, who are expecting …

valid user reviews a1

Valid User Reviews: Marketing Your Business with User-Created Content

Online user reviews, though consumers rely heavily on them in their buying decisions, are not nearly as valid as they seem. That’s according to a new study completed by Bart de Langhe and his team of researchers at the University of Colorado, Boulder. In addition to outright fakery, a lack of objectivity further skews consumer reviews. Consumers simply react to a single experience, rather than making a scientific comparison. In addition, there tends to be …