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Relationship Marketing Strategies OTHER than Guest Posting

relationship-marketing-strategiesNow, if you’ve spent any amount of time reading Mirasee, you’ll know that we take guest posting pretty seriously.

So seriously that Danny built a name for himself (and, well, this entire business) by becoming an expert in it.

We talk about it a lot, provide a lot of information about how it works and even have a whole program that many of you have taken; dedicated to helping you experience some of the success that we’ve seen from it.

Guest posting is important. It works. And you should do it.

But it’s just one of many relationship marketing strategies you can use to network online.

There are other ways – other valuable and useful ways that you can use to reach out and build relationships with your customers, your community and get more traffic to boot…

If you’re participating in the Great Online  Scavenger Hunt, you’ll know that a big chunk of the challenges have to do with reaching out and connecting with people: networking and guest posting. ((The Scavenger Hunt is over – but you can check out the results right here!)

In the challenge list we have a few different sorts of networking activities; about pages, reviews, and reaching out to your communities to name a few. I’d like to talk about each of these broader categories for a few moments, and give you a few pointers on how to do more, to see better results.

Informative About Pages

This might seem a little counter-intuitive – what does a static page on your blog or website have to do with networking and relationship building?

We had an awesome guest post last summer about the value of a good about page, and how influential it can be in someone’s decision to work with you.

I think Erica Lane was entirely correct in her statements about how you can use your About Page as a powerful marketing tool, and it’s very often going to be the link you send to someone when you’re making a referral, or vice versa.

You don’t have control over when your about page link gets shared, but you have complete control over what is on it and what kind of impression it makes. You might as well make it a good one.

About Pages come in lots of shapes and sizes, but the best give you a real sense of who someone is and what they’re trying to do – they have personality.

A video introduction gives people an immediate and thorough sense of who you are – they can put a face to the “voice” they’ll come to know and appreciate.

Pictures – of you and relevant images from your life serve a similar function – they provide context for you beyond “service provider.”

Testimonials let a new visitor know that other people appreciate what you do – it warms them up to the idea of doing the same.

Consider your About Page a sort of virtual handshake – you want it to be a good one that leaves a lasting favorable impression.

Do you have an awesome About Page? Give us a link to it in the comments!

Hey players – if you want to win 10 bonus points, then leave a comment on this post about  what you could change on your about page based on Erica’s post.  (Post a screenshot to your Tumblr and email us the link. Yep – it will also count as a comment on Mirasee!) ((The Scavenger Hunt is over – but you can check out the results right here!))

Networking Through Reviews and Referrals

When you’ve created something that matters to you – whether it’s a book or a business or an amazing blog post or, heck, a really amazing dinner – there is no feeling like someone honestly appreciating it.

Unless it’s someone honestly appreciating it publically for other people to see, too.

There’s something special about an un-sought positive review or referral: it’s not only a helping hand to your business, but a validation that what you’re doing matters to someone.

Public reviews serve an important function in new customer and traffic acquisition as well. People trust that reviews and referrals are honest and give a good representation of what an experience with a certain product or service will be like, and if there are a lot of them, it’s a good indication of a solid offer.

It’s an exponential process:  the more reviews you get, the more people will be willing to take a chance on you – hopefully leading to a relationship where that new customer will soon be leaving positive reviews and sending referrals over.

Even neutral and negative reviews are important:  they give you a chance to “see through your customer’s eyes,” which can be invaluable as you hone and optimize your products and services.

It’s wonderful to receive a good review or referral, especially at the beginning of a business journey – so make someone’s day and review their book, send them a customer, or describe an experience you had on Amazon, Yelp, LinkedIn or any of the other places where reviews get together and hang out.

It takes a few minutes of your time, and could really brighten another business owner’s day.

Asking the Community for Help

Did you know that we humans are more inclined to like someone if they’ve asked us for something?

Yep – it’s true!

In fact, if you ever have to deal with someone who doesn’t like you – one way to start to change their opinion is to ask them for a very small favour.

This happens because holding two opposing ideas in your mind makes you uncomfortable; your brain doesn’t like it. If you dislike someone but do them a small favour – like holding a coffee cup, or passing the stapler – your brain goes: “Woah – wait a second – if I don’t like this person, I wouldn’t do something for them! They must not be so bad…” And a relationship can build from there.

Now, I’m not saying you should start asking your enemies to pet-sit for you while you’re on vacation, but I am saying that when you ask someone for help, you’re giving another person an opportunity to feel useful and valued, and you’re sowing the seeds of a strong relationship built on liking and a genuine desire to see each other get ahead.

That’s a wonderful thing!

I’ve noticed this happening more and more on Mirasee and the different spaces we’re occupying. The Audience Business Masterclass Student and Alumni Group is full to bursting with people falling over each other to offer advice, solve problems and generally be handy. The Scavenger Hunt Group questions document is constantly buzzing with people giving their opinions and suggestions on how best to play the game. This strategy is relationship marketing at it’s best. 🙂

Even the comments threads on some of our blog posts are overwhelmingly geared towards people helping each other succeed.

It’s phenomenal.

Personally, I sometimes find it difficult to ask for help with things – even when I really need it. I have a suspicion that this is a common affliction, so I’d like to encourage you to reach out and ask people in your professional and personal networks to help with “just a little something.”

And if someone reaches out to you, keep in mind that saying “yes” to a small thing now could have huge payoffs down the road.

At the end of the day – you want to be using a variety of different techniques to build relationships and drive traffic back to your site. Different techniques will work better or worse for you depending on you, your market and your business – but you should try as many different relationship marketing strategies as you can to see what fits, what works for you, and most importantly – what your audience and peers want from you!

Notes on the Great Online Marketing Scavenger Hunt

(The Scavenger Hunt is over – but you can check out the results right here!)

The Hunt has only been open for a weekend, and we’re already inundated with people submitting challenges, reaching out to each other and to elsewhere on the blogosphere. It’s pretty exciting, and for the players reading this post – I’d like to invite you to write a blog post about how networking and relationships has helped or will help your business. Post it to your blog and put the link on your Tumblr, OR post it directly to your Tumblr. Email the Tumblr link of the post with the subject line: MY POST ABOUT NETWORKING for 20 points. Tweet it with the hashtag #FPMSCAVHUNT for an extra 5 points!

Who’s making the contest possible?

Contributing to the contest as sponsors, we’ve got Tea Silvestre from the ever popular Prosperity’s Kitchen,  Nicole Fende, the Numbers Whisperer, and Lindsey Rainwater, a marketers and podcaster. Check out the prizes to see what you can win from them!

And our gamesmasters are working hard to make sure everyone’s points get tallied and excellence is fully rewarded:

  • Megan Dougherty of Mirasee
  • Amanda Durepos of Mirasee
  • Robyn Crump of Mirasee

Thanks sponsors, GamesMasters and especially competitors!

If you’re not playing yet – but would like to get in on the fun – register right here!

About Megan Dougherty

Megan Dougherty is an alumnus of Mirasee and is passionate about online education, small business and making a difference in the world. You can find out what she's up to and how side-hustles will take over the world at PayingforLife.com. Follow her on Twitter at @MeganTwoCents.

72 comments

  1. Been changing my about page following Erica’s advice. Best thing is the “bite sized” chunks, doing it at a task at a time. (Which is why the final results haven’t gone public yet…).

    So… what I am changing is:
    – providing more basic info on me, including personal elements
    – using a variety of approaches to engage different personality types
    – including a short video – that’s what I’m working on now
    – offering a freebie – just got to decide whether to offer something I already have, reedit something, or produce something new
    – inviting nice comments (I can’t make those up…)

  2. I actually read the above post before writing my About Me page, and learned I needed a picture of me on it. So I dug out and added a photo when I wrote the page. I also learned I should add some testimonials, some day when I have some, and a video. I have some ideas for the video but no time to make it. It’s on my list for later.

  3. I feel guilt. Huge guilt. That I have not given more time and soul to our about page. When I check our Google Analytics – the about page is always one that gets the most clicks. I find it a challenge to create an about page for my company “Coachbox”. As an individual coach it is much easier – it’s me. Hello, here I am.
    Here are the two different pages: My individual coaching one:
    http://kathrin-kroenig.de/About_Me.html

    I would also like to share my experience on “asking the community for help”: We have recently started a project in the Coachbox community: The collective wisdom book project. It is a book from coaches for coaches, it is a collection of stories, of aha-moments of wisdom for coaches in training. It has had a huge response from my community. At the moment 20 people have already sat down and written a whole submission for a book. It brings people together and engages them. Plus at the end it will serve as a great marketing instrument for us: An ebook that new coaches can download and if they want to donate 2 dollars that go to a coaching-related charity. If you want to watch the little video I made about the book project: https://www.facebook.com/photo.php?v=516581678386478
    It’s also making up for the lack of video on my about page 🙂

  4. I think that the video is a great way to say “hello” on your about page…when I get one of “myself” want to add this to my page. Also…a nice case study or story on “how I have helped” a client or an official offer to be of quick “answer” and available will also be added to my about me page!

    Cheers,

    Paula

  5. I totally agree on saying “yes” to folks who come to you for advice, support or help. This type of generosity always does return to you…maybe not in the way you expect, but in wonderful ways! Try it and find out! (Be sure to get back to folks ASAP…it is a fast moving world out there, folks “forget” quickly)
    Cheers,
    Paula

  6. Going for the bonus!
    5. Activate the Laws of Influence by Using Three Types of Social Proof
    I do have testimonials on my about page, but I really liked the “add a comment suggestion. So I have redone my page in a blog format as that is the only way i can allow comments on my website (weebly). I’ve set to moderate as well. (good point!)
    1 strategy implemented! Thanks to Erica for a terrific outline and to Firepole for lighting a fire with a bonus! 🙂

  7. Thanks for sharing the post about the about page. Mine have always been bad, I find it hard to talk about myself. I’m not comfortable with a video intro just yet (I’m working towards it) but I do need to offer a freebie or two like Erica suggests. I have ideas for ebooks or printables but haven’t found the time to do them yet.

  8. The About Page has been one of the most challenging parts of my web site. I’ve been finding it hard to talk about myself and my company in a way that is really engaging. I started the company because I saw a real need in the marketplace but it’s my personal desire to help with an issue I saw self-published authors were struggling with that I still haven’t figured out how to translate into an effective About Us page.

  9. Confirmation once again on what I need to do! I am doing most of these things, but had been thinking I need to incorporate video of me speaking to my audience. I had been thinking about doing an introduction piece for my blog. Actually, I even did one and then didn’t put it up because it was too long and I made the mistake of showing it to my husband and he didn’t care for it. I don’t know why I did that. I should know better. I know my audience better than he does — but I digress…

  10. Oh boy — Erica’s post got me to really focus on about our About page, and several things that need improvement jumped out. The page was set up for a small group of bloggers, although I’m the only one who has posted there in months. Changes I would — nay, will — make are:
    1. There’s nothing that sums up why the blog exists, what readers can get from it, etc. Even a sentence or two would make a big difference.
    2. The photos and text aren’t laid out very well. Time to experiment with that.
    3. The page date is from 2011. Needs something more updated.
    4. There’s no explicit link to the company Web site (zoiks).
    I’m sure there’s lots more — anyone reading this is invited to head to http://blogs.windward.net/marketing/sample-page/ and make suggestions!

  11. I knew the About page was important, but I didn’t realize there were so many ways to improve it! Based on Erica’s post, I think the best thing I could do right now is to add a video, and tell a personal story. My About page is really straight-forward, and pretty boring at the moment!

  12. An about-page, huh? I remember when that post from Erica Lane first published that post. I skimmed it, and made a note to myself that I would do some work on the page. Then for the umpteenth time, I left that note there in my to-do list and went on to the next shiny thing.

    Well this time around, I’m taking the time to lift that “coming soon” curtain off my start-up. And I’ll be durned if I lift it off before at least having a decent about page published. For me its not a question of what I’ll change. There’s nothing there I care to even talk about after reading this awesome post again and relished it for the kind of advice it doles out.

    It’s time!

  13. I have yet to create my about page. At the moment I only have a landing page, but one thing I’ll definitely be adding is a video. I think that’s a fantastic suggestion. I’ve bookmarked Erica’s post to go through when I’m ready to create that about page! 😉

  14. Our about us page is pitiful, I’ve tweaked it a few times recently. We’re certainly not there yet. It hasn’t yet got soul and it isn’t sticky – whoops.

    I think I can take something from each of the strategies to improve our about page. the only one that I don’t think we’ll include at this stage is video because I’m just not comfortable enough in front of the camera, yet.

    Love vintage photographer’s take on the about us pages – just like reading the back page interview from Vanity Fair. Shame I’m not humorous or I would do something along those lines.

    It’s important to remember that the image and impression of yourself that you portray has to gel with what your customers will experience when they actually connect or contract with you. If those things are out of alignment then you’ll have dissatisfied customers!

  15. My “About” page used to be about photography, since reading this advice I’ve changed it to be about the services I provide; yes, I may be a photographer but what I’m actually selling is me as a performer at events.

    I stopped calling it “about”, split it into two and made it (I hope) a lot more fun and personal, included a list Q&A and images of my ugly face just to scare folk off.

    It will be refined and changed, but these are a better start than the old dry “about”!

  16. The one thing I have been resisting in my business is Video. I know I am resisting and the phrase, what you resist persists is totally applicable here! So, adding video on my about me telling a story is how I will edit and improve my About Me page.

    Thank you to Piers for the suggestions on how to be more comfortable.

  17. I never actually considered adding a video to my about page until now. I’m pretty happy with the content on my about page, and I do have a photo of myself on it, but now that you’ve mentioned it, I think a video would be just the thing that can really give it an extra oomph. Thanks for tip!

  18. Erica’s excelent post really made me sit down and take a look at my about page. I realized that it is way too much me, me, me, and not enough WIIFY -what’s in it for you. I’ve known for some time that I need to add video and improve my opt-in (I’m completely missing a call to action on my about page), but this has helped inspire me to move it closer to the top of my to-do list.

    Thsnks for the inspiration!

  19. I plan to revise the whole web site, but what I took away from the article is that the things I’m doing right are: including a photo of myself other than a headshot, and that I include testimonials from my clients.

    I definitely need to update my information, shorten it if possible, and I’m now considering adding in a video introduction. What I’m not sure about is whether it shouldn’t be on the Home page instead of the About page? – Suzanne

  20. I don’t even have an ‘about’ page, I should probably change that! I do have info about me and my service on my home page but I will look to expand that into a fully-fledged ‘about’ page sooner rather than later…

    Cheers – Ben (NTF)

  21. I need to change my About page to focus more on the reader: instead of “I’m writing this book,” something like “Do you like history and digging for ancestors?”

    I’m getting the vibe here that I should add a video, but with my many interests and no book (aka product) yet, I’m not sure how to focus it. Just talking about myself seems kinda campy, but a video about Irish history is too intimidating.

  22. Based on Erica’s suggestions, I’d say I might want to add a video to my About page. I’m not very tech savvy in that particular area, so even though I’ve thought about videos before, I’ve never actually taken the plunge. Since editors sometimes come across as so stuffy and boring, it would be a great way to share my personality! It was also nice to see that when I updated my About page a few weeks ago, I did some things right: I included a fun, relevant photo aside from just my standard headshot, and I think I do a pretty good job of sharing my story in a creative, energetic way. Another thing I could work on is a call to action–I have one on my homepage, but not my About page. Thanks for the tips!

  23. Hi again Erica,
    I read your full article on what to include in an About page. Great information there! I recently revamped my About from something that sounded like an online dating profile (yikes!) to something which is much more business oriented with a call for action (in the non-dating sense!). I think the first thing I want to add after reading your full post is an informative download that would help to establish me as a knowledgeable professional.
    Thanks for sharing your knowledge so we can all project a professional image.

  24. Wow I kind of new the about page was important but never that much. I had alot about the site and the other day on a whim I put a personal story about why I started blogging because I thought it would give my readers a sense of who I am . I am glad other people do it to so I don’t feel so stupid I was going to take it off because I thought it was to much.Now I am not so sure?? I agree with megan writing reviews of other people is a great way to get big time bloggers and traffic to come to you.Everyone loves flattery

  25. Great piece about focusing ‘more’ attention on what your blog presents to visitors! Granted guest posting is a great way to ‘leverage’ yourself more traffic but if your own blog isn’t up to ‘snuff’ the traffic you receive will only be temporary!

    Your about page is a great way to not only introduce yourself but also explain as to why visitors would want to follow your blog!

    Thanks for the ‘reminder’ and the effort you put into this post!

    TJ

  26. This awesome! I am clicking on a lot of the links and you guys are doing some awesome things. I just have to say thats why I love the web. You really can build a business around your passion! To see all thats going on here is really inspiring. Really glad to be a part of the FPM community and I mean that!

    Best wishes to everyone on building their dream.

    Take care,
    Al

  27. Lots of great advice in this article, especially for someone like me that’s a little reserved and is struggling with breaking in to the guest posting arena.

    Erica’s About page post is great too. Mine needs a complete overhaul (I don’t think I’m implementing any of her 7 points!). But the one that struck me the most was #2 speaking to the different personalities. It’s a brilliant point that I never would have thought to apply to the blog. I will be working on that point first.

  28. I’ve been thinking about how a book trailer would enhance my website and could be posted other places. When I get a digital video camera and learn how to use it, I’ll try to do that. For now I need to concentrate on what I can do and learn on this Scavenger Hunt. For now I thinking a picture of a hogan on my about page when talking about my call to the Navajo might help. My daughter said I could have photos of my slides and still retain the slides. I’ll look into this, as most of my pictures when with the Navajo Indians are on the slides.

  29. First Shannon, I like “Hunger for Happiness” the website has a nice warm feel to it. I just thought I would share that.

    You know, one thing that I wouldnt mind putting on my about us page is a link to a free pod cast. I have always wanted to do one. Wow, Im getting excited here just thinking about it, and my Momma always said I have a face for radio lol. It would be a great free offer. I think I am going to move on that soon…now is a good time to start as I am not really promoting the site just yet but will be launching it soon!
    -Oh and how do I put those nice emoticons into my post. They are really cool!

    Take care,
    Al

    1. Al,

      Check out Free Conference Call, AudioAcrobat, and Audacity for creating a free opt-in offer that’s audio-based.

      And you can look up how to make smileys online. Usually it’s just a colon : and a parentheses ).

  30. From Tip #1: I think I need to add more feelings to my about page. I write about the feelings and use them in pull questions, but could stand to elaborate on them more.

    Tip #2: I haven’t listed my professional affiliations or links to my expert profiles on other sites. It’s on my “list of things to do”, but it’s been a fairly low priority. I hadn’t even thought about the fact that some people need that proof in order to move forward. And subtitles! I really liked that on Justin’s blog and need to create some of my own. I think I’ll create an “About” page and then a FAQs page to differentiate. I will include links to blogs and articles on other sites. Such great ideas! I’m looking forward to implementing. :]

    Tip #3: I resist video because I don’t want it to look unprofessional. BUT… I happen to know of a freaking amazing videographer who’s willing to help me out with my about video and a video for an IndieGoGo campaign I’m about to start up.

    Tip #6: My blog and articles are, of course, free, but I’ve never even considered adding something else TOTALLY free – without the opt-in! Now I’m wondering what exactly I might offer…

    Tip #7: I’ve been working on creating some JVs – and it’s starting to work! I’m so excited to be implementing this aspect of business and marketing! :]

    Thanks for all the great tips! My first instinct is to implement them all right away, but, as with the Scavenger Hunt, I need to pace myself and take time. Looking forward to it, though! 😀

  31. Great ideas for improving my About page on my blog, but you didn’t mention that unless you have a Contact page, your About page should also include all your contact details. I’ve made sure my page tells my story, but I think it’s too brief, and I’m going to put my photo on it too. I have pages about different aspects of my life and work, but I think I should link to them from my About page, and put some headlines in too. I won’t add video because I don’t have the expertise, but I’ll keep it in mind.
    Thanks a lot!

  32. This was a great reminder of the importance of simple things like About Us pages, that we tend to forget about them in the noise of blogs, content, and social media. As I read the article I was thinking about my about page. It leaves a bit to be desired…

    I just had a video made about my company, though, which would be a great, simple addition to the page. I just launched my business so talking to prospects and new clients about what sorts of things they’re interested in learning would help me define my about page more. Thanks for the post!

  33. I can definitely see how Guest Posting works in conjunction with a good About Us page, with one enhancing the other. I already knew, but now I might actually do something about it, that my About page needs a lot of work. Clearly there is no personality in my resume-based descriptions. What I liked best about Erica’s advice is that you don’t have to make all the changes at once, that you can work on updates a little at a time. Actually, I would think that an About page should frequently be updated anyway. Great advice here! Thanks!

  34. Hi Megan,

    Asking for help can be nerve wracking because most of us, if not all of us, fear rejection. We’re afraid to ask for feedback because someone might say, “Your About Page sucks, big time,” instead of receiving constructive feedback that could help us write a stronger About page.

    I’ve been trying to network by answering queries from HARO and Reporter Connection. So far, I received one response and am waiting to hear back about my other submissions. You never know who you can help and connect with when you respond to a query. I believe it’s a networking tool that’s overlooked.

    I too would like to add video to my website, but I am not happy with using my web cam. So…I will search Craigslist to see if I can find a camera with a tripod. I want my videos to look and feel professional, not grainy and low quality.

    1. Hi Amandah,

      I enjoyed looking at your about page. You are leading such a varied and interesting life. I think you could make it a bit shorter though, since there is so much to get through. Other than that it is well done.

  35. This is definitely an area most people have hugely neglected, including myself. You’re quite right, it’s a page you don’t think to look at yourself when you’re doing tweaks to landing pages and other pages you believe to be important for conversion. The About page often gets severely neglected!

    The About page is also your authority statement, or answers the question, “who are you and why should I listen to you more than anyone else?” It’s your chance to state your case for deserving a little attention and respect.

    You raise a very good point and to just be aware of it is beneficial so thank you for your article.

    AL

  36. My About page is pretty sparse right now. http://www.bloggerscreate.com/about-bloggers-create/ So there’s a lot I can do to improve it.

    Some of the things I’ve got planned are to add more of my credentials to the page, but I think the suggestion to add photos is a great one. Being a writer first-and-foremost, I often forget pictures. I also love the idea of focusing on the different Meyers-Briggs profiles. Eventually I’ll want to have a video, but that is really hard for me, as I can be very introverted. I’m glad she suggests implementing the changes gradually over time. That way I can add things periodically without overwhelming myself.

  37. I’ve just put together an About page on my website, viewable at http://sidwellstudios.com/about-me/
    my business vision is still unclear at this point, but performing this exercise of simply creating an About Me page is forcing me to clarify what it is I want to do in the world of business. Definitely a video would help me clarify my business vision, but also would add some SEO mojo to the mix.
    Thanks for the challenge!

  38. I’ve re-worked my About page a couple times, so I’m fairly happy with it. I might try to add a video, but I hate recording myself. I always feel like a dork. It’s something I need to get over.

  39. I love the idea of personalizing the About page with video. Right now I only have one picture but after reading this article, I’m going to create a video, add a few more pictures as well as some testimonials. Thanks for the great info!

  40. I recently made an addition to my About Us page which led to a few people finally finding the page and sharing it.

    It just so happened one day that I found my dog sitting like a human in my office chair. (He likes to hang out in that chair).
    My screen happened to be on my webmail log-in in the background. I grabbed a camera and snapped a picture fast before he moved.

    Using two different design software programs, I cropped and enhanced the photo then captioned it and loaded onto my About Us page.

    I found the photo cute and having a humorous side, which I feel lets people know that you are human and not a threat. Plus, my fox terriers like attention where ever they can get it. Lightening things up on your About Us page, just as Erica stated in her post, can lead to visitors viewing your other pages and posts.

  41. These are some good reminders… I definitely need to revamp my about page: the “soul” is there, but the “stickiness” isn’t. I’m off to add some links to popular internal posts, some free downloads that are not as prominent as they should be, a link to my newsletter and maybe another picture or two so people aren’t just looking at my face 🙂 …

    And I definitely have to push myself when it comes to asking the community for help. For me it’s much easier to help than be helped.

  42. So, um, my About page [http://beafreelanceblogger.com/about] is still titled “About”… and there’s only one subhead on the whole page. *hangs head in shame* I will definitely change that.

    I don’t have an intro video or any testimonials on that page , so I could add either or both of those. Video gives me stage fright, though, so I’ll probably add some testimonials!

    1. The key to video (from someone with a film backround) is remember that you can, and will, edit out anything that makes you look anything other than uber-amazing, and then to just read out what you want to and record it over and over.

      If you’re not super experienced, the first few times will be wooden and flat. Who cares? No one’s going to see them! 🙂 You’ll be amazed at how just recording a short section of something (5-10 seconds) a handful of times will quickly improve your level of comfort and quality of presenting dramatically.

      Rinse and repeat on the next shot. Don’t pressure yourself to do it all in one take. No one notices jumps where you cut, except you, especially if you use subtle, quiet music across the whole thing. If you really want to make it look pro and make the jump cuts appear intentional, get together two cameras, one close one far (borrowing a couple of matching phones will do) and then put one much closer and the other further. Jump between them on cuts with the odd image, too. TV interviews do this all the time just to keep things visually interesting to look at. Best of all this not only makes your video more interesting to look at, but hides the jump cuts, too. 🙂

      At the end, all anyone will see is the best stuff, which we all tend to assume was recorded on the first take, so you *are* going to come across amazing. You just need enough takes to get there. 😉

  43. I am in the process of re-positioning & re-packaging my services, and my website is next on the hitlist! And this post has given me some great ideas to give it some pzazz ! I have collected testimonials, so they are ready to go and I am going to add video and some images. Writing to the 4 personality types is also key.
    And since we are all trying to find time to work on our business as well as in it.. 🙂 then Ericas suggestion in her post to break it down into small pieces and schedule time for each one is, I find, the only way to get things done for me.
    Cheers, Susan

  44. Based on Erica’s article, I am going to make the following changes to my about page:

    1. Make it more about how I want people to feel
    2. Add a video for more personal connection
    3. Add a freebie that requires nothing in return

    Erica’s article was extremely timely, as I am incorporating two of my other passions into my blog and need to tweak my about page.

    1. Hugues, in your about page you wrote: “I have became an expert at finding the quickest, easiest and cheapest way to get most things done.”
      Yet, the page itself is a bit long and slow to read – hence kind of contradicts that statement (which is probably the most important one, cause finally that’s your strength)…

      1. Hi Ruthy,

        Thank you for your comment, what would you suggest I change to make the text convey my number 1 strength. I’m thinking maybe I have to find a balance between sharing my life story/journey while keeping it engaging enough for people not to feel bored. What would you suggest I do to liven it up?

        Thanks

    2. Hey Hugues,
      There’s some really good stuff in there, and I’m sure every entrepreneur identifies with that “Can I do {insertcrazybutprofitablethinghere}? Heck yes! {Now off to study!}”.

      Looking at your about page, I’d make a couple of suggestions though:
      1. A photo that has you front on. That angle facing away from the viewer makes it look like someone either snuck up on you or that you’re hiding something. Psychologically people react to another person blocking their view with their body as a sign of distrust.

      2. Break the wall – I go to start reading and there’s one big wall of text. It feels like if I start reading, I won’t get any mental break in a long time, so it’s tempting not to start at all! A few paragraph breaks and even small images to space things out would work wonders here. Try to keep paragraphs 3 lines or less, if you can.

      3. It’s still fairly focused on you. Shouldn’t it be given that it’s, well… an about me page? Well, yes and no. It should be about you, but more specifically about who you are and how that makes you able to help the person reading. There is some of that there, but wherever you can, I’d suggest following up statements about yourself with how that helps you help the reader.

      4. Make clear what the benefit they’ll get of you “making a plan” for them is, and specifically what action to take. You say “Feel free to contact me with any queries” but you’re still not actually asking them to contact you, and they’re forced to figure out the queries themselves. You can make it easier for them with suggestions, their benefits and a clear request for people to contact, rather than just letting them know they could… if they wanted to.

      5. About pages are a great place to generate opt-ins. Even just a checkbox on that contact form saying “Check here to get regular tips from me on making your own plan and bootstrapping your business” that adds them to the mailing list would work wonders, I bet.

      Anyway, it’s a very clean looking site with a nice theme, and a nice backstory that had me engaged (hey, I wrote this didn’t I? 😉 ). It looks like you’re off to a great start, and I thought I’d offer some suggestions to take it even further. Hope they helped!

      1. *Speachless*

        Thanks a lot Piers, loads of amazing suggestions. I will get to them right now! It’s really humbling when my little website gets a comment from a Big Player like yourself. Thank you for taking the time to review my About page and If you ever find yourself needing to “make a plan” be sure to hit me up and I will be honored to get it done 🙂

    3. Thank you for posting the link to your “about” page. I liked it very much, because I’m in the same category as you, a jack of all trades, and I couldn’t figure out how to position myself. I think you did a great job – you presented yourself as a talented, likable and honest person. All the best to you.

      1. You don’t know how much that means to me. Thank you for the feedback. I would like to connect with you if you don’t mind, like they say two heads are better than one. I’m sure we can find a way to help each other 🙂

    1. Would you like a little help making your intro video? I’m not an expert but I know of alot of tricks and tools that you can use to make a great intro without the need for a professional studio 🙂

  45. Wow…our “About” page headlines are NOT energetic for those SP peeps! Three of four headers are just our first names, but we’re going to make them more interesting by adding a description with each name. Also going to include a couple more headlines, a personal story, and some social media comments. Next step after that: a video. Thanks, Erica!

    After reading this post we’re also going to spend more time thinking about our networking strategies, which have been kind of haphazard.

    Marie at Rural Living Today

  46. I think that based on Erica’s article the best thing that I can do is add some video to my about page. I love to make videos and i think that I am better at speaking than at writing. I would love to thank the whole Firepole Marketing Team and the Sponsors of the Great Firepole Marketing Scavenger Hunt. I started a new website the day I received the email to join the competition and now I’m using all the challenges to build my new blog. Win or Lose this is going to be awesome!

  47. Just to let you know, the link for Marsha Jaramillo does not work. You are linking to sunshinefarmgirl-coop.blogspot.com when you should have linked to sunshinefarmgirl-coop.blogspot.ca.

    Also, I think you made a typo: “Sunshine Girl Fram Co-op” is the text. I bet that it should have been written as “Sunshine Girl Farm Co-op”

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