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Decision Making Tools From The Frontlines Of Guy Kawasaki’s New Book "Enchantment"

Guy Kawasaki’s new book, Enchantment: “The Art of Changing Hearts, Minds, and Actions”. It’s a great book and you should pick up a copy, but as just a bit of extra incentive for you, we’re going to share with you a ten-point checklist from the end of the book that you can use to make more enchanting decisions in your business and life.

1. If I Waited A Week, Would I Still Make The Same Decision?

Asking this question will help you to put aside some of the urgency that the situation might be creating, and help you make a decision with a clearer head.

2. A Year From Now, Will This Decision Still Be A Good One?

This question will help you to put the decision in the perspective of your broader goals, interests, and priorities.

3. Have I Done My Homework By Reading Independent Reports And Reviews Of The Product/Service/Organization/Idea?

This question will help you tell whether you’re leaning towards a decision for good reason, or just because you’re feeling excited. Not to say that excitement isn’t good, but it should be validated!

4. Am I Fully Aware Of The Total Cost Of This Decision, Including Installation, Support, Maintenance, Subscriptions, And Upgrades?

When we want something, we tend to ignore hidden or deferred costs and consequences. Ask yourself if you had to pay the full amount now, would it be worth it?

5. Will This Decision Harm People?

Stop and think – don’t rush past this in your enthusiasm. If the decision will harm people, then think of a way to prevent that from happening, or make a different decision.

6. Will This Decision Unduly Harm The Environment?

The same logic as the last question applies here as well. Ends don’t justify means.

7. Is This Decision Unethical, Immoral, Or Illegal?

This is an important question. Most things aren’t black and white – they’re shades of grey, and when something is a shade of grey and we’re excited, we might rationalize why it is okay. Is it really?

8. Will This Decision Set A Bad Example For My Children?

This question is the acid test to validate your answer to the question of whether the decision might be unethical, immoral, or illegal. We all agree that raising children with happiness and integrity is more important than whatever decision we might be contemplating today. Would that decision be setting the right example?

9. If No One Could See That I Was Doing This, Would I Still Do It?

In other words, is it really the right thing to do?

10. If Everyone Could See That I Was Doing This, Would I Still Do It?

Same thing. Is it really the right thing to do?

That’s it – ten decision making tips. The checklist is great, but only a tiny fraction of the book – less than one page out of 200. So head over to your favorite bookseller, pick up a copy of Enchantment, and read the other 199!

 

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